Disclaimer
The owners of this website may be paid to recommend Earned Exits. The content on this website, including any positive reviews of Earned Exits, may not be neutral or independent.
Selling a business can be complex, but with the right prep, it can go smoothly. A recent study found that sellers with clear reasons for selling closed deals faster. For example, one deal was wrapped up in just 90 days from the first meeting. I’ve put together a detailed checklist of the key documents you’ll need to sell your business well.
First, figure out why you’re selling and what your business is worth. Then, collect all the financial and legal documents. This guide covers everything you need for each step. With all your documents in order, you show buyers your business is ready for a smooth handover.
Understanding Your Reasons for Selling
Starting to sell your business means knowing why you’re doing it. Maybe you’re retiring, starting a new project, or facing personal changes. Sharing your reasons helps set the right expectations and gives buyers important details.
Crafting a Statement on the Reason for Selling
Make a clear and engaging selling statement for buyers. It should explain why you’re selling and what makes your business special. Being open about your reasons builds trust and can lead to a better sale.
Setting Expectations for Potential Buyers
After figuring out why you’re selling, tell buyers what to expect. Be honest about the business’s current state, its future growth, and any challenges or chances it has. This honesty draws in buyers who fit your vision and see your business’s true worth.
Knowing your selling reasons, making a strong selling statement, and being clear with buyers makes selling easier. It also boosts your chances of finding the perfect buyer for your business.
Determining the Business's Value
Finding out what your business is worth is key when you’re selling. You’ll need to work with a pro to figure out your company’s value. They’ll look at your finances, industry trends, and what you own. Knowing your business’s true value helps you set a fair price and negotiate well with buyers.
There are several valuation methods to find out your business’s worth. The income approach uses methods like discounted cash flow and capitalizing earnings. It’s good for businesses that are growing or have steady profits. The asset-driven approach looks at what your business owns, like equipment and property. The market approach compares your business to similar ones in the same field.
To get a precise business valuation, you should work with a professional appraiser. They’ll check your financial documents and tax returns. This report will show you exactly what your business is worth. You can then set a competitive price and talk terms with buyers.
The process of determining business worth is detailed and takes time. So, start getting ready for your sale early. Knowing your business’s value and what makes it worth something helps you sell it well. This way, you can get a good deal and make the most of your investment.
Collecting Financial Documentation
When you’re selling a business, buyers will look closely at your financial records. They want to see how healthy and profitable your company is. You’ll need to collect and organize documents like profit and loss statements, balance sheets, and cash flow statements.
Working with an accountant to “normalize” your financials is key. They can remove personal expenses or one-time charges. This makes your business’s financial performance clear and accurate. It’s important for attracting the right buyer.
Profit and Loss Statements
Profit and loss (P&L) statements show your business’s revenue, expenses, and net income over time. They give a clear view of your company’s financial health. This helps buyers see your business’s earning potential.
Balance Sheets
Balance sheets show your business’s financial state at a certain point. They list your assets, liabilities, and equity. This info lets buyers see your company’s value and financial stability.
Cash Flow Statements
Cash flow statements track your business’s cash movements. They cover operating, investing, and financing activities. These documents show your company’s cash handling skills. This is key for long-term success.
By collecting and organizing these documents, you show your business’s financial strength and profitability. This makes your business more appealing to buyers. It also boosts the chances of a successful sale.
Creating a Brand Overview
When you’re ready to sell your business, making a detailed brand overview is key. This document should give potential buyers a clear picture of your company. It should include your history, what you offer, who you target, and your main assets. By showing what makes your brand stand out, you can make your company more appealing.
Your brand overview should focus on these main points:
- Company Profile: Give a brief summary of your business. Talk about its start, mission, vision, and core values. Mention your growth and any big wins or achievements.
- Products and Services: Explain what your business sells, focusing on what makes it special. Talk about who you sell to and how your products or services meet their needs.
- Business Assets: Point out the assets that make your business successful. This could be unique technology, patents, customer connections, or special skills. Show how these assets give you an edge over others.
With a strong brand overview, you can share the heart of your company with potential buyers. This document is a powerful marketing tool. It highlights your business’s strengths and sets it apart in the market.
Highlighting Unique Selling Points
When you’re ready to sell your business, it’s key to find and show what makes it stand out. These unique selling points, business differentiators, and competitive advantages can draw in potential buyers. They can also boost your chances of getting a good deal.
Maybe your business has a special product or service that many want. Or, you might have a strong team, a good reputation, or customer service that keeps clients coming back. Whatever your edge is, make sure to share it with anyone interested in buying your business.
By pointing out these special features, you show buyers why your business is a great choice. This can make selling easier and better for you, the owner.
Effective unique selling point marketing means focusing on what your business does best. This could be:
- A unique product or service that solves a specific problem for customers
- A long-standing reputation and established presence in the market
- A highly skilled and experienced team of employees
- Exceptional customer service and support
- Innovative or proprietary technologies or processes
- A strong brand identity and loyal customer base
By showing off these business differentiators and competitive advantages, you make your business more appealing. This can lead to a successful sale.
Organizing Marketing Assets
When you’re selling your business, it’s key to collect and organize all marketing stuff. This includes logos, brand rules, ads, promotions, and more. Having all these business marketing assets ready shows the brand’s worth. It also makes it easy for the new owner to keep marketing going smoothly.
For a smooth handover, gather these marketing items:
- High-resolution logos and brand guidelines
- Samples of past ads and promotions
- Digital stuff like website content, social media graphics, and email templates
- Customer contacts and info, if it’s okay
- Any trademarks, copyrights, or brand-related intellectual property
Presenting these business marketing assets clearly helps show your business’s value. It also helps the new owner keep your brand’s identity and marketing plans strong.
Compiling Inventory Lists
As a business owner, making a detailed list of your business’s assets is key when selling your company. This list is crucial for the sales process. Buyers will look closely at the value and condition of the assets they’re buying.
To make a good business inventory list, start by listing all your items. This includes items you might need to write off or can’t sell anymore. Your business inventory list should clearly show what you have in your asset inventory and what’s ready to be sold.
- Categorize your assets: Put your inventory into groups like equipment, furniture, supplies, and merchandise.
- Provide detailed descriptions: For each item, give a full description, including make, model, age, and condition.
- Assign a value: Figure out the fair market value of each asset, considering any depreciation or write-offs.
- Identify non-sellable items: Clearly note any items that don’t work or have no resale value.
- Maintain documentation: Keep up-to-date records and receipts for all your assets. This info is key during the sales process.
With a detailed and organized business inventory list, you give potential buyers a clear view of what they’re getting. This transparency and careful detail can help build trust and confidence in the sale. It can make the sale more likely to succeed.
Gathering Legal Documents
When you’re selling a business, the legal side is as important as the financial and operational parts. You need to collect legal documents to make the due diligence process smoother. These include business licenses, real estate leases, equipment leases, employee agreements, and any other contracts or agreements that might affect the sale.
Business Licenses
Make sure you have all the business licenses and permits needed to run your company. These can be local, state, or federal, based on your business type. Showing these documents to buyers proves your business follows the law.
Contracts and Agreements
Collect all contracts and agreements tied to your business. This includes sales agreements, bills of sale, confidentiality agreements, employment agreements, and real estate or equipment leases. These documents detail your business relationships and are key during due diligence.
Having business legal documents, licenses and permits, and contracts and agreements ready helps speed up due diligence. It also shows potential buyers your business follows all laws and regulations.
Checklist of Documents Needed to Sell a Business
Selling a business is complex and requires all the right documents for a smooth sale. This checklist covers the key documents you need to prepare for selling your business.
- Business Sale Documentation
- Asset inventory
- Financial statements (profit and loss, balance sheets, cash flow statements)
- Legal contracts and agreements
- Employee records
- Intellectual property files
- Tax Returns
- Federal tax returns for the last 3 years
- Licenses and Permits
- Business licenses
- Professional licenses
- Environmental permits
- Health and safety permits
- Zoning approvals
- Customer Database
Having these documents ready will help you be prepared for each step of the sales process. It also boosts your chances of getting a good deal. It’s smart to work with advisors like an accountant, business broker, and lawyer. They can help you with the complex parts of selling a business.
Preparing Tax Documents
When you’re selling your business, buyers will look at your tax documents closely. They want to make sure the financial info you share is correct. They also check for any tax issues that could make the sale complicated. Working with a skilled accountant to get your tax documents ready shows you’re open and trustworthy.
Here’s what you should do to get your tax documents ready:
- Collect the last three years of tax returns, including all schedules and forms.
- Check the returns with your accountant to make sure they truly show your business’s finances. Make sure there are no tax debts.
- Organize the documents in a way that’s easy to understand, with any extra explanations or notes.
- Be ready to give a detailed look at your business’s income, expenses, and tax payments.
Getting your tax documents in order helps make the due diligence process smoother for buyers. It shows you’re open and serious about the sale. This can make selling your business more likely to succeed.
Calculating Seller's Discretionary Earnings
Figuring out your business’s value is key, and one key metric is seller’s discretionary earnings (SDE). This is the income you can take home after all expenses are paid. Knowing your SDE helps potential buyers see the cash flow they’ll get, which is key in their decision.
To find your SDE, look at these things:
- Net income from your business operations
- Owners’ compensation, including salaries, benefits, and perks
- Non-recurring expenses, such as one-time legal fees or equipment purchases
- Depreciation and amortization of assets
- Interest paid on loans or other debt financing
Add back the owners’ pay and non-recurring costs, then subtract depreciation and interest. This gives you your business’s SDE. It shows the real profit and cash flow of your company, vital for business valuation and cash flow analysis.
Seller’s discretionary earnings are different from EBITDA. EBITDA doesn’t include the owner’s pay and personal costs. These are key to understanding a small or medium business’s true profit.
By showing your SDE to potential buyers, you highlight your business’s financial health and profit. This makes your business valuation and sales process more successful.
Conclusion
Selling a business can seem tough, but with the right steps and experts, it can go smoothly. This guide has walked you through everything from figuring out why you’re selling to getting your finances in order. It also covered how to prepare your marketing and meet legal standards.
Getting ready and showing your business in the best light can boost your chances of a good deal. It also means you’ll feel sure you’ve done all you can for a successful sale. By gathering all the needed documents and focusing on what makes your business special, you’re ready to sell with confidence.
The journey to sell a business has its ups and downs, but with the right plan and focus, you can get through it. Use this chance to highlight what makes your business stand out. Tell a story that draws in the right buyer, ready to take your company even further. Best of luck with selling your business!